I’ve been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, I’m going to discuss my “opinion” on one reason why, even if your target market is strictly local, your small business can’t afford not to have a web site.

A few statistics from Statistics Canada to start us on our way-. In 2003, there were about 12 million households in Canada, and of those 8 million had regular access to the internet from work, home and/or school. Around 60% of the total households had a computer and internet access at home.

Ok, so now we know how many households had access to the internet, but what were they using it for? Almost 90% used the internet for browsing, but more importantly for our discussion- 34% used the internet for purchasing goods and services, and by the way, that’s almost double 1999 figures for purchasing goods and services on the internet.

Industry Canada reports that in 2000, Canadian ecommerce sales were $7.2 billion, a whopping 73% increase over 1999 numbers. And no, it’s not a typo, it really is $7.2 BILLION! I’d say there’s a pattern brewing-internet usage and sales are increasing rapidly.

And, according to Industry Canada, Canada captured only about 4% of global e-commerce in 2000. Now, numbers may not be my strong suit, so feel free to correct me if I’m wrong, but doesn’t that mean there was 180 billion dollars spent globally in ecommerce?

Let’s look for a moment to the United States. www.tamingthebeast.net reports statistics and forecasts collected during December 2001-157million online users forecast to spend $47.8 billion in online retail revenue in 2002. By 2006, the forecast is 210 million users spending $130 billion in retail revenue.

The numbers alone will probably convince many people to invest in a small business web site, particularly if they’re in an industry where their target market isn’t restricted to a purely local one.

But, you say, my business is just a little local shop. Why should I get a web site for my small business? What good will the internet do me? I’ve heard that one before. In fact, the guy I’ve heard it from most is David.

He’s the guy with the auto shop in my article “I Don’t Need a Business Plan-Do I?” Long story short, his mother in law finally convinced him to write a business plan and his business is making some money, but in my opinion, it could do better with some marketing. I’d really like to convince him to spend some marketing dollars (he’s a little cheap sometimes), but so far, no dice. Anyway I digress.

Let’s use David’s business as an example. So, his business is in Saskatoon, a city with a population of just over 200,000 over five years of age and almost 90,000 households in 2001, according to Statistics Canada. Nearly every household has at least one vehicle in Saskatoon, so that means there are around 90,000 potential vehicle problems for David’s shop.

Of course, not every vehicle is going to break down in a year, and David isn’t going to get all of them to use his shop, but you get the idea. And mind you, some of them will break down more than once. A certain 1988 Jeep YJ comes to mind?

In Saskatoon, 72.5% of households had access to the internet in 2003, so around 65,000 households had internet access. And that’s not including the rural population surrounding Saskatoon who also have vehicles that need a mechanic from time to time. Now, let’s say David goes marketing-crazy and spends $2500 for his web site (which in my opinion is way too much money for a static small business web site).

But it does no good to have a web site if it isn’t found. Statistically, when people enter a word or phrase into a search engine, they’ll stop looking after the third page. That means, that in order for your web site to be positioned so people will actually click on it, it needs to be in the top 30 web sites for your particular key words or phrases.

So, lets assume that the $2500 David spent includes some good search engine optimization. His web site copywriter makes sure to research and find relevant keywords, and uses them well in his site.

She adds his site to small business directories, and does more of her seo magic, and low and behold, three months in, David’s site comes up #2 in a Google search for “auto repair Saskatoon”. Now there are a potential 65,000 clients for David’s business because they’ll find it in a search engine.

If he only reaches .1% of those 65,000 (not 1%, but point 1%), he could have 65 new clients, and you know your bill is going to be more than 100 bucks every time you take your car to the shop, but assuming just $100 for an average bill, he’ll gross $6500, making that $2500 web site money well spent. I’d be willing to bet he’d make that much on maintenance alone, never mind repairs.

Now that I think about it, I’ve never approached David about a web site from this angle. I think I might show him this article. He’s a logical sort of guy, and it just might convince him to get one.

Having the ability and know how to manage all of your assets efficiently is necessary when operating any type of business. The more you learn about asset management, the more likely you are to succeed with your business and life in general. Asset management being done on a daily basis is something that can be a life changing experience because you will be able to sit back and view the previous years of your life, seeing where all you might have gone wrong with managing your assets. Just knowing that you now have gained the knowledge and determination that is required for good asset management, will give you such a wonderful feeling of accomplishment, unlike ever before.

Anytime you have inefficient management of your assets, you can expect that because of this your business will begin to suffer enormously. When incorrect information is being processed you can bet that your business will suffer financially, losing money and sometimes it could be a great deal of money that we are talking about because of pure negligence. If your business begins to suffer financially because of poor asset management, you can expect that the overall performance of your business and staff will also suffer because of it. Because of realizing how important asset management is newer up to date strategies are coming about and helping many business owners learn how to operate more efficiently than ever before.

Asset management will require you to be more alert and informed on what type of assets that are within the business and all of these assets will be protected because of implementing the different strategies towards being a better, more professional business owner. Being a professional is a must when taking the opportunity to improve the businesses overall asset management abilities. It will require a great deal of work and dedication in order for it to be a success. The different types of software that are available for your businesses computer system can be very beneficial in so many different ways. You will have the ability to not only keep track of all of your businesses assets but also will be able to improve and more properly manage any intellectual assets of the business. You will find out that there are many different companies that can offer special services for utilizing different resources to improve the overall tracking of assets of a business.

Sometimes when you operate a business there may be different emergency type situations to arise that are better, more professionally corrected and manageable because of proper asset management abilities. By always doing the correct maintenance performance of your assets, it will also ensure you of the great potential of your chosen business asset manager because they will have the ability and know how to correct any problems quickly and more precisely. Protecting your businesses assets through your good, professional asset management skills will have everything running more smoothly and effectively than ever.

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There are so many different things you can try to do in your life that will help you to be more consistent and efficient about managing all of your assets and improving all areas that need to be improved. Financially so many people make mistakes by not properly managing their different types of accounts. The mistakes being made often occur with peoples bank accounts. These types of mistakes could be prevented if people would just be responsible and take the time out to balance out their check books, keeping record of all transactions being made, at all times. If you make a cash withdraw, put it in the records. Every check being written has to be put into your book so that you do not miscalculate, which could lead to being put into the red and being stuck having to pay service charges and other fees that may apply. Asset management will prevent things like this from occurring.

Accounting comes in a couple of different forms, including, accrual accounting and cash bases accounting. The accrual accounting is the type of accounting that will indeed let you know what amount you may owe out, because you have exceeded your expenses. This should then let you know that you are spending entirely too much money and that you had better begin doing some cut backs here and there where possible, in order to maintain and manage your assets more properly. Your checkbook register may have a different amount written in it, compared to the amount of money that you have spent.

Cash bases accounting is the management of your current transactions. This way you keep track of any money being taken out of your account or any money that might be deposited and whether or not it was deposited from you or from someone else. When any types of transactions take place on your checking account, that is when this type of accounting will come into play. When someone is talking about assets they are also talking about the cash that you have acquired. Ofcourse there are many types of assets but your cash is really the most basic one there is. Any other form of money that you may have, including, stocks, bonds, cd’s and shares are also a type of asset.

As you have read, assets come in all different types and if you can begin to figure out what your assets are and what they are worth then you will be able to begin with your asset management methods. Once you have started figuring out a system that works good for you then you will have the ability to gain money and save money, for your future. Then, you should start talking to your family members and friends about asset management, they too could benefit from the different strategies that you are now applying to your life. All of you can teach your children about good asset management as well, so that this great knowledge can be passed down, through many generations.

It is very important for all businesses to use asset management for them to become more efficient. Knowing the strengths and if there are any other things that could be improved, will be a very important part of knowing which type of asset management software program your business would benefit more from. With there being so many different types of asset management software programs that you have available to choose from, this task can indeed make it very difficult in the beginning, to decide on and then determining which type of strategies you will be applying toward the businesses future.

For a long time asset management was always accomplished manually, there were no asset management software programs available for you to choose from, which made things very difficult. You can just imagine how difficult this task was for a business, tracking assets in this manner could get really time consuming for everyone involved, along with many mistakes being made. Businesses today have the ability to operate more efficiently because of the conveniences of having the option of utilizing the great benefits of tracking all of the businesses assets, through the use of asset management software programs. By simply clicking a button on the businesses computer system you will have the ability to locate all of the assets available for selling or for other purposes such as inventory and tax purposes as well. The list goes on and on as far as all of the capabilities you now have, thanks to these different types of software programs that are making life much more convenient and easy for all businesses.

When you begin trying to choose which type of software to use for your business there are a few things that you need to think about, such as, will more than one employee be able to use it, how much are you wanting to spend on the software that you choose and what type of functions are you looking for in your software? These things are very important to think about when you are trying to choose a software like these to help with improving your businesses asset management. They will all offer different types of functions for your asset management, one being, repository. Repository is used for making certain types of reports and for analysis of these reports that you file. The automated version of this software automatically locates the assets and keeps track of them properly. The inquisitive function allows you to differentiate between the different types of hardware on your system and allows you to remove any unnecessary data.

For appropriate asset management of your business these things are all very important for you to understand and incorporate for the businesses success and performance capabilities. Getting knowledgeable and prepared before you ever begin to use the asset management software program for your business will help to ensure everything is done in a correct manner and you will not be so leary about using the asset management software program for the first time.