Finance and Business » Advertising http://www.thinking-in-it.com Trading, Investing, Insurance, Loan and Mortgage Thu, 29 Jul 2010 13:28:49 +0000 en hourly 1 http://wordpress.org/?v=3.0 History Of Advertising http://www.thinking-in-it.com/advertising/history-of-advertising/ http://www.thinking-in-it.com/advertising/history-of-advertising/#comments Sat, 06 Dec 2008 11:32:43 +0000 http://ossoquartet.com/?p=27 When advertising is considered from its entire history it is not surprising at all that it currently maintains such a significant factor in our lives and society.   The history of advertising can be traced all the way back to the people of Babylonia and was present in several societies from that time forward.  Moving forward outdoor adevertsing was implemented announce such things as properties for rent and sites where food and drink was available in places such as Rome.

It seems that we’ve all heard various tales of town criers and the travels to various villages to spread the day’s most significant news.  But, these traveling announcers also delivered promotional pieces detailing the positive qualities of various products.  The products producer’s of course were behind the promotions.

Although, the property advertisements were a form a graphic advertising it wasn’t until 1472 that the first printed ad appeared in England.  What was for sale?  As one indicator of issues and products of importance today, the same held true in 1472 England.  A prayer book was for sale.

The profitability of advertising finally captured the attention a Philidelphia entrepreneur, who started the first advertising agent for hire in the U.S. in 1841.  It wasn’t long after this that our current advertising agency systems began to take form.  The agents, and later agencies, turned profit in those days primarily by buying advertising space from newspapers and then selling and creating ads to various businesses.  The next step to make the advertising as recognizable, and complex, as it is today was to implement market research and the writing of copy based on the findings, which was done by an advertising agency in the late 1800’s that is still in existence today.

]]> http://www.thinking-in-it.com/advertising/history-of-advertising/feed/ 0 Online Advertising vs. Promotional Products http://www.thinking-in-it.com/advertising/online-advertising-vs-promotional-products/ http://www.thinking-in-it.com/advertising/online-advertising-vs-promotional-products/#comments Fri, 04 Jan 2008 14:12:25 +0000 http://ossoquartet.com/?p=3 1. PPC – Search engine (AdWords, Overture etc.)
At the search engines you pay for every click a user makes on your ad. I will give you a small example to show you the advantage or disadvantage of pay-per-click and promotional products. A click can cost you up to $100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $1000 you will get up to 1000 unique visitors.
Invest $1000 in promotional products and you will get for example 2000 pens with your logo or internet address imprinted on it. Send these pens to your possible customers or give it away at trade shows. Now anytime these people use the pen they will see the logo of your company.
When these people one day need products you have in your online-shop they will get reminded of your company. If they visit your site now this can be seen as a “virtual click”. This can be up to 2000 “virtual clicks” and visitors for your site.

2. Banner advertising (pay per impression)
You can compare promotional products with banner advertising. Your logo, internet address or product will be placed on an area with a typical size of space. The advantages of promotional products are the better “click-through rates”.
The user will see the logo of your company every time they use these products. This is like a banner impression at websites. Normally a user will see your banner one time when they visit a website. At promotional products they will see it every time they use it.

Why shall I use promotional products?
1. The user will see your logo as long as they use it
2. High “virtual click-through rate” and ROI(return on investment) when you give it to the right user groups (Trade shows)
3. People like to receive them.

Why shall I not use promotional products?
1. The conversion rate can be near zero if you give the products to the wrong user group
2. High investments for several expensive promotional products and campaigns

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