When advertising is considered from its entire history it is not surprising at all that it currently maintains such a significant factor in our lives and society.   The history of advertising can be traced all the way back to the people of Babylonia and was present in several societies from that time forward.  Moving forward outdoor adevertsing was implemented announce such things as properties for rent and sites where food and drink was available in places such as Rome. (more…)

1. PPC – Search engine (AdWords, Overture etc.)
At the search engines you pay for every click a user makes on your ad. I will give you a small example to show you the advantage or disadvantage of pay-per-click and promotional products. A click can cost you up to $100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $1000 you will get up to 1000 unique visitors.
Invest $1000 in promotional products and you will get for example 2000 pens with your logo or internet address imprinted on it. Send these pens to your possible customers or give it away at trade shows. Now anytime these people use the pen they will see the logo of your company. (more…)